Meet Winifred Ayeni
With a background in beauty formulation and a deep-rooted.connection to her African heritage, Winifred is the driving force behind Bloom & Root’s content strategy, focusing
on holistic wellness and natural beauty.
Background:
Winifred Ayeni is a passionate entrepreneur, skincare expert, and advocate for holistic wellness. Born and raised in Western Africa on a family farm, Winifred developed a deep connection to nature and its healing properties from an early age. Her upbringing instilled in her a love for natural remedies and traditional skincare practices, which later became the foundation of her journey into the world of holistic beauty.Background:
Winifred Ayeni is a passionate entrepreneur, skincare expert, and advocate for holistic wellness. Born and raised in Western Africa on a family farm, Winifred developed a deep connection to nature and its healing properties from an early age. Her upbringing instilled in her a love for natural remedies and traditional skincare practices, which later became the foundation of her journey into the world of holistic beauty.Education and Expertise:
Winifred’s educational journey includes a graduate degree in International Business and Tourism Management, complemented by a diploma in Food & Beverages. Additionally, she is a certified Indie Beauty Formulator, having completed specialized training in beauty formulation from an accredited online school. This diverse educational background equips Winifred with a unique blend of skills and knowledge, allowing her to approach skincare and entrepreneurship from both a scientific and business perspective.Entrepreneurship Journey:
Driven by a passion for natural skincare and a desire to help others, Winifred founded Erema Botanics, a fragrance-free and hypoallergenic natural skincare brand. With a focus on providing relief, preventing flare-ups, and balancing the skin microbiome, Erema Botanics quickly gained recognition within the industry. Winifred’s dedication to quality and innovation has been recognized through various accolades, including winning the “Best Sustainable Hypoallergenic Skincare Company 2024 in the UK” at the Eighth Annual Health, Beauty, and Wellness Awards by Luxlife.Root Mylk:
In addition to her skincare endeavors, Winifred is the creative mind behind Root Mylk, a plantbased mylkshake made from nutrient-rich tiger nuts. This dairy-free beverage not only delights the taste buds but also offers numerous health benefits. Root Mylk comes in two delicious flavors: Ginger, Hibiscus & Clove, and Pineapple & Coconut. Each sip is a celebration of Africa’s vibrant flavors and Winifred’s commitment to nourishing wellness from within.Philosophy:
At the core of Winifred’s philosophy is a deep-seated belief in the power of nature to heal and rejuvenate. Drawing inspiration from her cultural heritage and personal experiences, she crafts products that prioritize natural ingredients and gentle formulations, ensuring they are safe and effective for all skin types. Winifred’s commitment to authenticity, transparency, and inclusivity shines through in every aspect of her work, from product development to community engagementPersonal Interests:
Outside of her professional pursuits, Winifred is passionate about sharing her knowledge and expertise with others. She enjoys educating individuals on the importance of holistic wellness and empowering them to make informed choices about their skincare and lifestyle. In her freetime, Winifred loves immersing herself in nature, exploring new wellness practices, and connecting with like-minded individuals who share her passion for natural beauty and wellness.
In summary, Winifred Ayeni is a visionary entrepreneur, skincare innovator, and wellness
advocate dedicated to creating products and experiences that promote holistic well-being.
Through her brands, Erema Botanics and Root Mylk, Winifred is on a mission to inspire others to
embrace their natural beauty and live healthier, happier lives
